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Privacy policy

The following Privacy Policy (hereinafter referred to as "this Policy") is established by VHF Co., Ltd. (hereinafter referred to as "the Company") regarding the personal information of customers using our services (hereinafter referred to as "the Services").

 

1. Definition of Personal Information

Personal information refers to information about a living individual that can identify a specific person by name, date of birth, or other descriptions, or information containing personal identification codes. It also includes information that can easily be matched with other data, thereby identifying a specific individual.

 

 

2. Collection of Personal Information

To achieve the purposes specified in Article 4 of this Policy, the Company may collect and use the following information:

  • When customers access the website, specific information about the device, such as web browser, IP address, time zone, and device-specific information, including some cookies and other tracking technologies (hereinafter referred to as "Cookies, etc."), is automatically collected.
  • When customers make purchases through the website, specific information, including name, billing address, shipping address, payment information (credit card number), email address, and phone number, may be collected. This information is referred to as "Order Information."
  • Other information related to purchases is collected as marketing data. Refer to Article 4, "Provision to Third Parties," and "Use of Information Collection Modules" for specific uses of the collected information.

 

3. Changes to Privacy Policy

The Company may revise the purposes of using personal information within a range deemed reasonable and relevant without prior notice to customers. In case of significant changes, customers will be notified or the information will be clearly disclosed on the website.

 

4. Handling of Personal Information

The Company will handle personal information obtained on the website or directly from customers as follows:


Purposes of Using Personal Information:

  • Provision of the Services.
  • Response to inquiries related to the Services.
  • Handling of actions violating the Company's terms, policies, etc., related to the Services.
  • Notification of changes to this Policy.
  • Improvement of the Services, development of new services, etc.
  • Creation of anonymous or pseudonymous information for statistical information related to the Services.
  • Personal authentication of customers.
  • Sending of greetings, catalogs, etc.
  • Conducting business related to product returns, repairs, and collection.
  • Sending information about products, services, etc., related to the Company or its affiliated companies that the Company deems beneficial to customers.
  • Questionnaire surveys for quality management of the Services and analysis of survey results.
  • Communication regarding matters significantly affecting the operation of the Services (including but not limited to substantial changes and temporary suspensions of the Services).

Delegation:

The Company may delegate the handling of personal information to other businesses within the necessary and reasonable scope for the performance of the Services or achievement of the purposes of use. In such cases, the Company will provide necessary and appropriate supervision to the delegated entity regarding the handling and management of personal information.

Provision to Third Parties:

Except for the following cases, the Company will not provide personal information to third parties without obtaining customer consent, except as permitted by the Personal Information Protection Law and other relevant laws:

  • Providing customer information to EC platform service providers within the necessary scope for the Services.
  • Providing customer information to external service providers operating Yahoo, Facebook, Google, Twitter, and other external services, including those located abroad, for authentication purposes.
  • Linking information such as browsing history, location information, hobbies, and preferences obtained from third parties, such as public DMP operators and affiliate service providers, with customer information already possessed by the Company.
  • Providing personal data as part of the transfer of business due to mergers or other reasons.
  • Obtaining prior consent from customers themselves for providing information to third parties or obtaining consent to provide information to third parties located abroad.
  • In cases where the customer cannot be identified.
  • When necessary to protect the life, body, or property of the Company, the customer, or any third party, or to protect all services provided by the Company.
  • When it is especially necessary for the improvement of public health or the promotion of healthy development of children.
  • When it is necessary for national institutions, local public entities, or their commissioned individuals to cooperate in performing duties prescribed by law.

Third-Party Providers:

Shopify

Shopify Payment

HubSpot

Internet Security

The pages where you submit your personal information on our website use "Data Encrypted Communication" called SSL (Secure Sockets Layer), so information cannot be read by third parties.

Management of Personal Information

In handling personal information, we thoroughly educate employees, including company officers and subcontractors, to manage personal information accurately and in the most up-to-date state. To prevent leakage of customer information and personal information, as well as unintended loss or damage, all employees and officers comply with internal regulations and responsibilities. The following measures are mainly taken:

  • Access to the customer database is managed and restricted by passwords.
  • The use of personal items, unauthorized external media, terminals, and software, and copying of data by such means are prohibited.
  • External memory, media, and terminals necessary for business are prohibited from being taken out of the company.
  • Printed materials containing customer information and personal information are properly stored for the required period.
  • For disposal of the above-mentioned printed materials, the following methods are used:
    1. Unspecified information by shredders or similar devices.
    2. Appropriate processing by specific disposal contractors.
  • Unless necessary for business purposes, taking electronic data and printed materials outside the company is prohibited.
  • Security measures to prevent infection by spyware and unauthorized access are implemented, and updates and monitoring are continued.
  • Handling of business terminals, internet, and email is restricted and monitored based on administrator authority.

Rights of Disclosure, Correction, etc., of Held Personal Information

If there is a request for disclosure, correction, deletion, or suspension of use regarding customer's personal information held by the company, the company will promptly respond within the scope of obligations under the Personal Information Protection Law and other laws, confirming that it is a request from the individual.

If part or all of the customer's personal information is suspended or deleted, it is agreed in advance that the company may not be able to provide the service to the customer. (Note that information held based on related laws may not be subject to suspension or deletion requests.)

Creation of Anonymous or Pseudonymous Information

The company may create anonymous processed information, which cannot identify specific individuals and cannot be restored to the original personal information, based on proper processing methods according to the law for creating statistical information related to the service.

The items of anonymous processed information created by the company are as follows:

  • Member ID, product information, purchase history, purchase store, purchase quantity, purchase amount, purchase date, purchase channel, purchase frequency, order ID, delivery prefecture, gender, birthday, personalized diagnosis response content

The company will take necessary and appropriate security measures for the management of anonymous processed information to prevent leakage, loss, destruction, etc.

Use of Information Collection Modules

Our service includes the following information modules selected by the company. Information collection modules refer to programs created by third parties independent of the service to analyze statistical data on service usage, advertising effectiveness, etc.

With this, the company may provide customer information to providers of the following information collection modules (including those outside Japan). These information collection modules collect user information without containing information that identifies individuals. For the management of collected information, please refer to the privacy policy or other provisions of each information collection module provider's designated site.

Google Analytics

Google Tag Manager

Use of Cookies

To improve user experience and understand how the website is used, the company uses Cookies and similar technologies. By using Cookies, the company may know if the customer has visited the company's website before.

These technologies help the company understand the usage status of the service, contributing to the improvement of the service. If you want to reject the use of Cookies, you can disable them by changing your web browser settings. However, disabling Cookies may prevent you from using some features of the service.

This policy details the cookies managed by the company and those set by other companies affiliated with the company's website and services (third-party cookies), as well as customer management and selection methods.

On the company's website and services, other companies may use Cookies issued by them to acquire behavior information and perform advertising distribution. If you want to confirm the privacy policy of such third parties or disable advertising distribution using Cookies issued by third parties, please check the following:

Advertising Cookies

Google Ads

Facebook Ads

Yahoo Ads

LINE Ads

TikTok for Business

 

Contact

For requests for disclosure, correction, suspension of use, or other inquiries regarding the handling of personal information, please contact us at the following:

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Operating Company: VHF Co., Ltd.

Store Name: Liquem Official Online Shop

Personal Information Protection Manager: Yuichi Wakatsuki

Phone: 06-6147-3908 (Business hours: Weekdays 10:00 AM to 6:00 PM  JST=UTC+9)

Email: info@liquem.jp

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